Tre Kronor

Frusen Glädjé The premium segment US ice cream brand Frusen Glädjé (frozen delight in Swedish) was founded in 1980 in an attempt to capitalize on the growing trend of American companies adopting Scandinavian sounding names. Such was also the case of Häagen-Dazs, who’s Bronx retail founder named its ice cream brand in a quest for a Danish sounding pedigree in the 1960´s (in syntax analysis on Wikipedia however, the name comes off more as Hungarian.) Mövenpick can also be s...aid to belong to the same category, using letters such as ä or ö, to create a nonsensical fictive Nordic sounding name, of which the American consumer had no idea. The race for being the ultimate Scandinavian brand culminated with Häagen-Dazs unsuccessfully sueing Frusen Glädjé for launching a series of television ads which used a branding strategy built on a foreign heritage. Curated by Tre Kronor, Frusen Glädjé is an international group exhibition which brings together a high-quality concoction at the StudyForArtPlatform premises, spearheading cultural fraternization and acknowledging appropriation in all directions; allowing plenty of time for studying the resources inside the exhibition. Frusen Glädjé highlights several positions, some established, some busy on the fringes, *(The Embassy Life In The Trenches (album, 2011) a collaborative effort of ingenuity for an upcoming period of challenges, visual clues, and excitement. *(Tough times never last, only tough people last; rblebleeblubleblum Demi Demi, South Africa, 2019). Miss shii @307Shibah 28 jan. Minimum wage in Switzerland is $25?? Lemme go change my name to Hinga dinga durgen Du Retweetade Glenn @Fratty_Hearst 26 jan. Hinga dinga durgen im bout to go to Scandinavia 13.3 4.4 OPENING Friday 12.3 58 pm Agassi Bangura Oscar Carlson Tora Schultz Larsen Ilja Karilampi Lotte Andersen Susann Brännström Patrick McGraw / Heavy Traffic Magazine Mathis Altmann Stefan Tcherepnin Max Glader StudyForArtPlatform Katarina Bangata 66 Stockholm www.studyforartplatform.com www.trekronorculture.com

a a a o, 2020, powdercoated aluminium 6 x 2 m. New public artwork on Gotalands/Armborstvagen, Alvsjo. Soft opening outdoors on friday 11th december, 1719.00. Thanks to Stockholm Konst, photo by Naina Helen Jama

FRUSEN GLÄDJÉ 12 mars - 4 april